Blog
Field notes from the trades-marketing trenches.
Practical breakdowns of what's working in trades marketing right now — and the expensive mistakes we keep seeing. Written for owner-operators, not marketers.
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What a fast website actually saves you per month
Page speed isn’t a vanity metric. It’s a direct revenue lever. Here’s the napkin math for a typical HVAC company.
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Why cost-per-lead is the only metric you should track
Trades agencies love impressions and engagement. None of it pays the bills. Here’s how to refocus your reporting around the one number that actually matters.
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Blog
Field notes from Eureka. How trades businesses are growing — and how the dumb ones are still losing money on ads.
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